Valuation of Intellectual Properties - Trademark Valuation by the Government Approved Valuers

Intellectual property is the territory of law that manages ensuring the privileges of the individuals who make unique works. It covers everything from unique plays and books to creations and friends distinguishing proof imprints. The motivation behind protected innovation laws are to energize new advances, imaginative articulations and creations while advancing monetary development. At the point when people realize that their imaginative work will be shielded and that they can profit by their work, they are bound to keep on delivering things that make employments, grow new innovation, make forms progressively proficient, and make excellence in our general surroundings.

Experts hail the trademark as the largest chunk of intangible value and asset present in any business organization. It is the trademark that has the reputation and the goodwill attached to which in turn attracts loyalty and reliance from its customers. This automatically converts to higher revenue. Thus, the trademark also has the inherent value appreciation of the company. This realization has led to the attachment of a monetary value to the trademark which is derived from its correct valuation. It is basically valued on the strength of its earning power. Trademark valuation can be done through multiple approaches like:

• Income-approach: Here the revenue generated by the trademark is evaluated. The revenue considered is the income generated in the entire economic like of the trademark with the risks and financial costs also taken in the picture but ignoring the future cash flows. A major problem with this method is relying more on future expectations instead of past performances.
• Market-approach: This method considers recent market performances and thus is a more reliable method. Most common indicators used in this type of valuation are transactions involving sales and purchase and licensing and franchising of the IP rights. The challenge with this method is to nail down confidential data on IP transactions.
• Cost-approach: In this valuation method, the parameters considered are the cost of developing and creating the trademark as well as the approximate time and cost of replacing the trademark with one of equivalent strength. The method pays more emphasis on costs instead of profits and also neglects the potential value of the trademark in the future.
• Relief-from-royalty approach: The foundation of this approach is that the company need not pay any royalty to anyone else for its use. Thus, if any person wants the right to any trademark; he needs to strike a deal like a licensing agreement and arrangement with the original proprietor. For this, one needs a solid marketing strategy so that the trademark swap happens seamlessly and the estimated decline of the original trademark gets reflected.

The trademark valuation becomes more significant when at stake. It is often critical for corporate deals, dispute resolution, bankruptcy, tax reporting, legal disputes, IP management, etc. The government approved valuers - A2z Valuers /Nitesh Shrivastava are the industry leaders in trademark valuation services. With years of experience and proven methodologies; we review both trademark-related historical records and financial projections. We also collect all other information and data points to provide accurate trademark valuations from all angles. Our reports are the supreme example of well-organized appraisal that is always delivered on time.